Social Media Specialist

Zagreb, Croatia (Hybrid)

Do you want to join a growing team of top professionals who invest time and effort into teaching, career growth, and cultivating employees into the next generation of IT experts? You've come to the right place. Span is a Croatian IT company with a global reach specializing in high-quality information systems design and management services and tech support for customers and enterprises. We're constantly improving, advancing, and adopting new trends, new skills, and new expertise, giving our employees virtually endless opportunities for professional development.

We are looking for a Social Media Specialist who will take ownership of our social media presence and digital marketing initiatives. This role involves developing and executing social media strategies in line with brand guidelines, defining and tracking KPIs, and creating engaging content for Span’s channels (LinkedIn, Facebook, Instagram, TikTok, YouTube) across Croatian and international markets.

What you'll do: 

  • Develop and execute the social media strategy in alignment with brand guidelines 
  • Define and ensure the fulfilment of Key Performance Indicators (KPIs) for social media initiatives 
  • Plan, create, and publish content for Span's social media channels (LinkedIn, Facebook, Instagram, TikTok, YouTube) in line with the brand communication strategy for both the Croatian and International markets 
  • Content writing (Copywriting) that reflects the brand tone and drives audience engagement 
  • Collaborate with content creators, photographers, and graphic designers to develop visually appealing content 
  • Lead or participate in photo/video shoots 
  • Actively monitor and apply social media trends 
  • Conduct market and competitor analysis 
  • Community management 
  • Propose ideas for organic campaigns, activations, and improving the brand's online presence 
  • Manage email marketing (newsletter) activities 

What we expect:

  • Minimum of 3 years of experience in social media management, preferably within the B2B segment 
  • Strong understanding of digital marketing, social media, and content strategy 
  • Knowledge of email marketing (newsletter) tools 
  • Experience with performance marketing platforms (Facebook, Google, LinkedIn, etc.) is a plus 
  • Excellent written communication skills in both Croatian and English, with the ability to adapt the communication tone to suit the brand 
  • Visual thinking and an eye for aesthetics and detail 
  • Organized, independent, and approach to tasks and responsibilities 
  • Developed presentation skills 
  • Proficiency in English, both written and spoken 

What's in it for you:

  • Competitive salary according to your experience
  • A business phone of your choice
  • InHouse testing center - we are giving you an option of gaining professional certificates
  • Mentor - no matter how much experience you've got, we will provide you with an adequate mentor
  • Regular feedback on your performance and personalized career development plan
  • Possibility to earn different types of bonuses
  • Subvention of Multisport card or PassSport - not only brain workout is important
  • Minimum of 25 vacation days
  • Complete health checks- adjusted for men and women
  • Psychological counseling - we care about your well-being
  • Lunch and transportation compensations
  • Benefits for children of employees


Social Media Specialist

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Social Media Specialist

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