Senior Marketing Specialist

Zagreb, Croatia

Do you want to join a growing team of top professionals who invest time and effort into teaching, career growth, and cultivating employees into the next generation of IT experts?

You've come to the right place.

Span is an international IT company with over 30 years of experience in developing and delivering advanced technology solutions. Span is recognized in the market as a multi-specialist with a business focus on three key strategic areas: cloud, cybersecurity, and artificial intelligence. We're constantly improving, advancing, and adopting new trends, new skills, and new expertise, giving our employees virtually endless opportunities for professional development.

As we are growing intensively in all business parameters, both on the domestic and international markets, an immediate need for reinforcements has arisen!

We are looking for a Senior Marketing Specialist to lead, manage, and execute our overall marketing efforts. This role will focus on driving growth and building our brand's presence in the market. As a senior professional, you will be responsible for leading integrated marketing initiatives, from brand awareness to product promotion, ensuring both digital and traditional channels are effectively utilized. You will also be responsible for leading integrated marketing initiatives on croatian and international markets, from brand awareness to product promotion, ensuring both digital and traditional channels are effectively utilized.

What you'll do:

Lead the development, implementation, and management of integrated marketing campaigns (digital and traditional) in line with business goals and budget
Ensure brand consistency and enhance Span’s corporate identity across all platforms
Provide expert advice to internal teams on efficient marketing communication strategies
Collaborate with internal stakeholders and external agencies to create, execute, and monitor strategic marketing initiatives
Analyze campaign results, reporting performance metrics, and suggest optimizations
Organize and execute events, sponsorships, and conferences, ensuring seamless event marketing operations
Lead market research initiatives to identify opportunities for growth and stay updated on market trends and competitors
Oversee media planning and purchasing for marketing activities
Coordinate creative concepts and campaign components such as visuals and copywriting
Proactively track and measure campaign performance, suggesting adjustments where needed to achieve optimal results

What we expect:

Bachelor’s degree in marketing, communications, business administration, or a related field
Minimum 5 years of experience in marketing communications or creative/digital agency, with expertise in both digital and traditional channels; experience in the IT industry is an advantage
Skilled in managing multiple projects, with a proven track record of delivering on time and within budget
Proficiency in English, spoken and written
Expertise in developing marketing strategies that align with business goals
Proficiency in Microsoft Office programs and other related tools
Strong analytical skills and the ability to translate data into actionable insights
Excellent written and verbal communication skills, with attention to detail
Leadership skills to mentor junior marketing team members

Skills that will bring you extra points:

Understanding of marketing tools and platforms such as Dynamics 365 for Marketing, Google Analytics, web analytics tools

What's in it for you:

Competitive salary according to your experience
A business phone of your choice
InHouse testing center—gain professional certifications
Mentor—no matter how much experience you've got, we will provide you with an adequate mentor
Regular feedback on your performance and personalized career development plan
Possibility to earn different types of bonuses
Onboarding package—we got you covered
Subvention of Multisport card—not only brain workouts are important
Minimum of 25 vacation days
Complete health checks—adjusted for men and women
Psychological counseling—we care about your well-being
Lunch and transportation compensations
Benefits for children of employees

Join us and play a key role in shaping and driving Span’s marketing strategy to elevate our brand and growth!