Senior Marketing Specialist

Do you want to join a growing team of top professionals who invest time and effort into teaching, career growth, and cultivating employees into the next generation of IT experts?

You've come to the right place.

Span is a Croatian IT company with a global reach specializing in high-quality information systems design and management services, as well as tech support for customers and enterprises. We're constantly improving, advancing, and adopting new trends, new skills, and new expertise, giving our employees virtually endless opportunities for professional development.

As we are growing intensively in all business parameters, both on the domestic and international markets, an immediate need for reinforcements has arisen!

We are looking for a Senior Marketing Specialist to lead, manage, and execute our overall marketing efforts. This role will focus on driving growth and building our brand's presence in the market. As a senior professional, you will be responsible for leading integrated marketing initiatives, from brand awareness to product promotion, ensuring both digital and traditional channels are effectively utilized.

What you'll do:

• Lead the development, implementation, and management of integrated marketing campaigns (digital and traditional) in line with business goals and budget
• Ensure brand consistency and enhance Span’s corporate identity across all platforms
• Provide expert advice to internal teams on efficient marketing communication strategies
• Collaborate with internal stakeholders and external agencies to create, execute, and monitor strategic marketing initiatives
• Analyze campaign results, reporting performance metrics, and suggest optimizations
• Organize and execute events, sponsorships, and conferences, ensuring seamless event marketing operations
• Lead market research initiatives to identify opportunities for growth and stay updated on market trends and competitors
• Oversee media planning and purchasing for marketing activities
• Coordinate creative concepts and campaign components such as visuals and copywriting
• Proactively track and measure campaign performance, suggesting adjustments where needed to achieve optimal results

We could be a perfect fit if you are:

• Approaching activities in a planned and organized manner, focused on essentials, and working quickly and efficiently
• Showing a strong desire for constant professional development and gaining experience
• Inclined to innovate, always trying out different approaches and looking for new, better, and more efficient ways of working
• Appreciating and accepting differences, respecting other people and their opinions and ideas, and readily sharing your own

What we expect:

• Bachelor’s degree in marketing, communications, business administration, or a related field
• Minimum 5 years of experience in marketing communications or creative/digital agency, with expertise in both digital and traditional channels; experience in the IT industry is an advantage
• Skilled in managing multiple projects, with a proven track record of delivering on time and within budget
• Proficiency in English, spoken and written
• Expertise in developing marketing strategies that align with business goals
• Proficiency in Microsoft Office programs and other related tools
• Strong analytical skills and the ability to translate data into actionable insights
• Excellent written and verbal communication skills, with attention to detail
• Leadership skills to mentor junior marketing team members

Skills that will bring you extra points:

• Understanding of marketing tools and platforms such as Dynamics 365 for Marketing, Google Analytics, web analytics tools

What's in it for you:

• Competitive salary according to your experience
• A business phone of your choice
• InHouse testing center—gain professional certifications
• Mentor—no matter how much experience you've got, we will provide you with an adequate mentor
• Regular feedback on your performance and personalized career development plan
• Possibility to earn different types of bonuses
• Onboarding package—we got you covered
• Subvention of Multisport card—not only brain workouts are important
• Minimum of 25 vacation days
• Complete health checks—adjusted for men and women
• Psychological counseling—we care about your well-being
• Lunch and transportation compensations
• Benefits for children of employees

Join us and play a key role in shaping and driving Span’s marketing strategy to elevate our brand and growth!