Digital Marketing Specialist (m/f)

Zagreb, Croatia

Our people are the most important value of our company. We are proud of the friendly and productive work atmosphere that you will become a part of. We believe in providing each individual with their personal freedom but expect high personal responsibility as well. You will be able to continuously work on your personal and professional development. Span is one of the leading Croatian IT companies. For over 25 years we have been dedicated to software development, service, and system integration. We are constantly growing according to all business parameters and currently count more than 600 employees across 10 offices in Croatia and around the world.

Does this sound like you?

  • You are a creative soul, passionate about finding the best ways to showcase your Company and reach the right audience
  • At the same time, you have an analytical mind that can scrutinize the campaign metrics, effectively measure KPIs and handle budgets
  • New marketing and advertising trends are sources of your inspiration and new ideas
  • You find IT an endlessly fascinating field, and are up for the challenge of positioning and establishing a rapidly-growing company in a competitive, ever-evolving industry

If so, we are waiting for your application!

What would be on your plate as a Digital Marketing Specialist in Span:

  • Developing and implementing the digital marketing strategy: planning, developing, and executing digital programs and campaigns including online advertising, e-mail marketing, website integration, and other digital deliverables
  • Working closely with marketing communications and Web/Digital to plan and execute paid search/PPC marketing campaigns
  • Analyzing sales funnel and customer intent
  • Customer journey setup, optimization, and analytics
  • Lead management off the digital touch points of the organization
  • Overseeing the digital marketing budget and tracking digital marketing performance
  • Reporting on marketing KPIs like leads, conversion rates, website traffic, and social media engagement


What do we expect from you?

  • Bachelor’s Degree in Marketing or similar field
  • Ideally 4 years of experience as a Digital Marketing Specialist or a similar role
  • Experience with digital marketing automation software and CRM (Dynamics 365, HubSpot, Salesforce….)
  • Experience with Google Ads, Google Analytics, and SEO tools
  • Knowledge of web publishing
  • Superb verbal and written communication skills
  • Strong analytical skills and highly developed attention to detail
  • Being a pro in time management, multitasking, and prioritization
  • But most importantly, you naturally function well in a team and can contribute to great teamwork!

If you join Span, you can expect:

  • A team of top experts and outstanding support and synergy of the entire organization
  • The environment and culture that promotes personal and team development
  • Employee growth and professional development
  • Other perks and benefits like a MultiSport card, free health checks, various bonuses, a company phone with a prepaid monthly budget for business and personal use, a minimum of 25 vacation days with extra days off for various life occasions, and events, benefits for children of employees, etc.

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